Instagram, as many of you already know, is an application on iOS and Android used to share stylized photos with friends. It’s become immensely popular because of its massive userbase and easy to use controls. Today, Instagram announced that they are adding a brilliant new feature to their app: videos.
Video sharing in Instagram will work just like photos do now. When you go to take a photo you’ll now be greeted by a video button which will (wait for it) switch to video mode. In video mode you will be able to record and share up to 15 seconds (more than double competitor Twitter’s Vine app), and apply one of 13 custom filters for the video. When you’re ready to share your video you will be able to select the best “scene” from the recording to act as the thumbnail for the post.
This is big news coming right on the heels of Vine’s release on Android, and perhaps bigger still that it’s releasing today on both iOS and Android. The update is live on the iOS App Store, and will soon be rolling out to the Play Store. Go grab the update, and get your video on!
Full Press Release:
Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram.
Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.
You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing.
We’re excited to see what the community will bring to video, whether it’s your local cafe showing you just how they made your latte art this morning or an Instagrammer on the other side of the world taking you on a tour of their city, a mother sharing her joys in parenting as her children laugh and play or your favorite athlete taking youbehind the scenes.
So what does this mean for your content? Nothing’s different from photos. We’re still committed to making sure you have control over all of your content. Only the people who you let see your photos will be able to see your videos. And as with photos, you own your videos. You can learn more about Video on Instagram—including our new Cinema feature—by visiting the Instagram Help Center.
We can’t wait to see what you’ll create.